McDonald’s Says No to Plastic McFlurry Lids
McDonald’s has gone for the corporate social responsibility in their recent decision by swapping the famous plastic McFlurry cup lids for good. The fast-food giant is transferring them with a better, eco-, friendly four-flap cup design.
This change is under McDonalds long-term plans to reduce the use of plastics as well as have a good impact on the environment all across the world. The new packaging solution, according to McDonald’s, will save millions of plastic lids from the waste stream per year while not compromising the quality and the fun associated with the dessert.
McDonald’s has claimed that the redesign also places an emphasis on waste management as well as the optimisation of the customers’ experience. The four flaps are said to help customers combine the toppings, and eat a McFlurry without a plastic top part.
This is planned to be launched across most of the McDonalds restaurants worldwide in the coming months although some places have started implementing it. The decision is fully compatible with the current trends in changing consumer preferences and the need of the food service industry to take action concerning the problem of plastics pollution.
Several environmental organizations have applauded the move while several critics and watchdogs have pointed out that there is need for broader solutions that will help in reducing on the entire aspect of fast-food packaging waste.
They have further promised that this is just the beginning of a host of change coming to the organization within the next year in the effort towards sustainability such measures as looking at reusable packaging system and a commitment to invest in the recycling programs.
Since McDonald is one of the largest restaurant outlets across the globe, it shows that when it makes changes on its packaging solution, is likely to create a shift within the restaurant industry.